Blade Masters Since 1772

Our ‘The Blade Masters since 1772’ campaign was part of a major repositioning that humorously showcases the brand’s 250-year expertise in blades by highlighting the uselessness of dull razors. So we created a brand film that showed just that.

And to continue our talk of Blade Mastery, we created an OOH campaign that bragged about our expertise…

And of course when we won Product Of The Year 2025, we couldn’t not brag about that too.

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